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31 08 2018 03

One of the world’s leading transportation groups has a new brand identity: Volkswagen Truck & Bus AG has become Traton AG.

Andreas Renschler, Chief Executive Officer of Traton AG and member of the Board of Management of Volkswagen AG, said: “Traton is a young company with the unique character of a start-up and the extensive experience of its traditional brands. This combination is what it takes to re-invent transportation for future generations. Today, we start spreading the Traton spirit across all our brands, locations and functions. It is impressive to see how strong our ties are: Traton lives through the brands and vice versa. Together we are the Traton Group and we are dedicated to drive transportation to the next level.”

The Group, founded in 2015 as Volkswagen Truck & Bus GmbH, comprises the brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. Traton as new identity for the umbrella brand will foster the entire Group’s independence on the way to become Global Champion, i.e. the most profitable, innovative and global player in the transportation industry.

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