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11 05 2018 01

Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At today’s Annual General Meeting of Audi AG, the Board of Management is presenting the updated “Audi.Vorsprung.2025.” strategy. To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then—most of them are to be fully electric, with a smaller proportion as plug-in hybrids.

Our ambition has always been and will continue to be Vorsprung durch Technik. Our goal is to revolutionize mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers—with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.

—Rupert Stadler, Chairman of the Board of Management of Audi AG

The product plan includes more than 20 electrified models in rapid succession until 2025. This includes four BEVs produced in China by 2022.

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