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02 02 2018 01

Four years after unveiling the LiveWire project, an all-electric motorcycle prototype used in the Avengers series, Harley-Davidson finally confirms that it is bringing its first electric motorcycle to market.

With its fourth-quarter results today, the company announced that “it will invest more aggressively to lead in the application of electric motorcycle technology.” The first electric motorcycle to come out of this new strategy will hit the market “within 18 months.”

Matt Levatich, president and chief executive officer of Harley-Davidson, commented:

“The EV motorcycle market is in its infancy today, but we believe premium Harley-Davidson electric motorcycles will help drive excitement and participation in the sport globally. As we expand our EV capabilities and commitment, we get even more excited about the role electric motorcycles will play in growing our business.”

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