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19 12 2017 03

BMW gets on-board with an “electric future” today as it delivers its 100,000th electric vehicle in 2017.

For the occasion, it lit up its headquarters in Munich to make the building look like giant batteries.The marketing stunt has some significance since the building is known as the “Four-Cylinder” due to its shape. Of course, it’s also a reference to a four-cylinder motor. But now, the company is turning it into batteries as it increasingly embraces electric propulsion and slowly leaves behind internal combustion engines.

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