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07 09 2017 01

Volkswagen and IBM intend to develop digital mobility services together. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, said that the objective of the agreement between the two companies—initially set for a term of five years—is the development of personalized digital services for the driver, with a view to shape actively the growing trend towards networking between vehicles and drivers.

“We Commerce” is to be the first joint development within the Volkswagen WE digital ecosystem. This will be an integrated service to provide drivers with recommendations for action at the right place and time. After the customer’s permission has been obtained, the cognitive abilities of the IBM solution will ensure that these services learn from the driver’s preferences and habits in order to make recommendations that are as personalized as possible.

Retailers, filling station chains, the hotel sector and restaurants will be able to use We Commerce to place their offerings in a targeted way directed towards individual customers.

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Tags: Mobility

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