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31 08 2017 01

The Audi VR experience is being launched as the first fully functional virtual reality application for customer consultation at dealerships.

The first Audi dealers in Germany, the UK and Spain are now starting to deploy the virtual reality headset installation, with additional markets and locations to follow. As part of Audi’s comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand’s IT systems.

Digital technologies like the VR headset allow dealers for the first time to present the entire Audi model range, including all equipment options, during the customer dialogue. Originating at Audi City, the digital showroom concept for downtown locations, the brand is bringing a variety of digital solutions to dealerships throughout the markets. More than 400 “Customer Private Lounges” – a digitalised consulting suite – are already in use, and additional locations coming soon. The new VR experience adds to the dealer’s digital toolbox.

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