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21 06 2017 04

Volvo will challenge Tesla Motors and BMW's i subbrand by turning its Polestar unit into a global stand-alone brand for high-performance electrified models.

“With Polestar, we are able to offer electrified cars to the world's most demanding, progressive drivers in all market segments,” Volvo CEO Hakan Samuelsson said in a statement on Wednesday.

“Polestar will be a credible competitor in the emerging global market for high-performance electrified cars.”

The Swedish automaker has picked design chief Thomas Ingenlath to be CEO at Polestar, which previously functioned as Volvo's answer to BMW M and Mercedes-AMG in the niche for powerful, highly tuned vehicles.

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