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18 05 2017 02

A new initiative in the ride-sharing domain was launched yesterday in Brussels. Named Kowo, it made something of a name for itself from the very start, and for two reasons. Firstly, it was held in the premises of the Belgian automotive association FEBIAC, and secondly, it attracted not just one, but two ministers to speak. These were Belgian Federal Mobility Minister François Bellot (photo), and Brussels Region Mobility Minister Pascal Smet.

François Bellot started by saying that what is needed is a real alternative to the individual car for the home-work commute. The car still has its place, he went on, but not in the old way. This is in fact where the Kowo system comes in. It is a programme run within individual companies, enabling people to come to work together in one car. The ‘match-making’ is done by a smartphone app, on which the passengers can see not only the time that the driver will pick them up, but the route and other pick-up points along the way. The app also enables companies to launch awareness campaigns among its employees, such as ‘Mobility Week’ for example.

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