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21 04 2017 05

Excepting only Gen Y (those born 1977-1994), all other generational groups have grown more skeptical of self-driving car technology, according to the J.D. Power 2017 U.S. Tech Choice Study.SM This could pose a new challenge to car manufacturers and technology developers.

Compared with 2016, 11% more Gen Z consumers (those born 1995-2004) and 9% more Pre-Boomers (born before 1946) say they “definitely would not” trust automated technology. However, as reported in the 2016 study, six of the top 10 features that consumers were most interested in before learning the price of a vehicle—smart headlights, camera rearview mirror, emergency braking and steering system, lane-change assist, camera side-view mirrors, and advanced windshield display—relate to collision protection and driving-assistance technology.

“In most cases, as technology concepts get closer to becoming reality, consumer curiosity and acceptance increase,” said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. “With autonomous vehicles, we see a pattern where trust drives interest in the technology and right now, the level of trust is declining.

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