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14 04 2017 01

Detroit Electric was an original innovator of the electric car. It opened shop in 1907, over a century ago. The company reignited in new form in 2008, but it has apparently taken a while to get rolling again. Presently, Detroit Electric’s new Leamington Spa factory in the UK is in the midst of a staffing drive enabled by a $1.8 billion dollar joint venture deal. “Detroit Electric’s Chief Technical Officer and Company Director Richie Frost, is in the advanced stages of laying the foundations for the company to become a major UK automotive employer,” according to a recent press release.

The fresh press release sounds serious. It’s time to stop idling (with gasoline or diesel). “Although we secured the long-term funding only a few weeks ago, we were already poised to implement our strategy to become one of the world’s leading electric vehicle manufacturers,” Frost exclaims.

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